I received a hand-delivered letter from Virgin Media this week:
“Dear Occupier ….. Amazing HD with no extra monthly fee - Guaranteed to be in your home before the world cup.”
Fantastic I thought, knowing that there is a Virgin street cabinet within 100m of my home and have been told in the past that we can’t get cable services – since the postman delivered the letter, and he knows about postcodes, the in-fill programme must be heading my way. So I wandered of to their website, put in the URL the letter said to use:
http://www.virginmedia.com/3for18/
(UPDATE: The website page now appears to be working but wasn’t at the time the leafleting campaign was active)
So I entered my postcode on their main site and:
“You’re not in a fibre optic area, but can still get our brilliant broadband down your phone line.”
I know I’m not in a fibre optic area but what that has got to do with Virgin’s HFC coax service is beyond me – why do they continue to insist on calling a cable service fibre? They have a great offering – why mislead people? I don’t really care overly whether a company uses coax, fibre or wet string if they can deliver a 50 – 100 – 200 Mbps service but I don’t like being misled.
The upshot is that it seems Virgin just lazily blanketed an area with junk mail which would generally appreciate Virgin’s interest, an area which knows cable services run along the road, yet they had no intention of getting their shovels out.
Message to Mark Davidson, Executive Director of Customer Care: If you can’t learn to target customers that you are willing to connect now and be straight about what it is you’re promising, when you start your in-fill programme the rest of us won’t believe you.
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