Why Sony needs the British
May 10, 2011 in Adrian's tech blog
Sony’s well reported problems with the PlayStation Network are costing the company dear – but there is a solution to hand!
When the UK approached next generation broadband it could never have been accused of rushing at it – we’ve taken our time, analysed every possibility and then thought about it a bit more. Something that has frustrated just about everyone but it sometimes feels like we’re just built that way.
The up-side of this is that we will be deploying one of the best thought out NGA networks anywhere in the world, and one of the things that sets us aside is ALA – Active Line Access – the NGA method of connecting service providers with customers.
How does this help Sony?
Today the Playstation Network is a network of people – at a technology layer its just a bunch of servers open to the public internet no different to any website. In an ALA world, the PSN could become a real network – a private tunnel between Sony’s servers in Sony’s data-centres and gamers across the UK.
- It would no longer be open to the public internet so less hackable
- It could be quality assured – latency and jitter controlled – making game play seamless and trouble-free while solving any net neutrality worries
- DRM type issues would be privately managed without getting in the way of customers enjoyment.
In an ALA world, Internet Service Providers are arguably the least interesting of a range of possible parallel service providers – providers of health, education, media and gaming – in fact, the only limit is our imagination.
So Sony could do a lot worse than talk to British network strategists – we may be little slower to act than some but we’re very good!
By the way – the same advice is offered to Google, Spotify, Last.fm, Skype, Amazon and its cloud, Xbox Live, . . . . .